Coming soon

Your hair is telling you something. Let’s listen.

Shedding, thinning or changes you can’t explain? Sanouré helps you understand why, and what to do next, with real clinicians by your side.

Join the waitlist
A calm Black woman in her fifties with natural coily, greying hair, sitting by a sunlit window

You’re not imagining it

You’ve tried the products. Maybe you’ve had labs that came back “normal.” But something has changed, and no one has connected the dots.

You deserve answers, not guesswork.

How it works

Four simple steps.

01

Tell us what’s changing

A short, guided check-in about your hair, your health and this stage of life.

02

Meet with a clinician

A licensed provider reviews your story and recommends targeted tests only when they make sense.

03

Get your plan

Your results explained in plain language, with clear next steps.

04

We stay with you

Monthly check-ins to track progress and adjust as you go.

What makes Sanouré different

Answers, not products

We never push products. They’re always optional.

Real clinicians

Every plan is reviewed by a licensed provider.

With you over time

Not a one-time test, but ongoing support.

Three women in midlife of different backgrounds laughing together outdoors
Dr. Natalie King, PhD, founder of Sanouré

A note from our founder

“As a neuroscientist, I’ve spent my career studying how the body sends signals. When my own hair started changing in midlife, I realized how few women get help reading those signals. I built Sanouré so you don’t have to figure it out alone.”

Dr. Natalie King, PhD · Neuroscientist & Founder

Questions

You might be wondering.

Who is Sanouré for?+

Women in midlife who are noticing changes in their hair or scalp, like shedding, thinning or irritation, and want to understand what’s behind them.

Is this a diagnosis?+

No. Sanouré is clinician-guided navigation and education. Any clinical decisions are made by the licensed provider you meet with.

Do I have to buy products?+

Never. If a product could help, we’ll tell you why, and it’s always your choice.

When can I join?+

We’re opening to a small group first. Join the waitlist and you’ll be the first to know.

Waitlist

Be the first to know when Sanouré opens.

What are you noticing?

For providers

Partner with Sanouré.

We work with practices that see women in midlife. Tell us about yours and we’ll reach out about working together.